SOME OF OUR WORK
Launching a successful entry into the toric lens space
How do we keep our brand fresh in a DYNAMIC landscape?
How do we keep our brand fresh in a DYNAMIC landscape?
Johnson & Johnson Vision acquired a suite of ophthalmic products covering cataract surgery, laser refractive surgery and consumer eye health. We helped them discover drivers, barriers and and opportunities in the intraocular lens space that lead to the continued growth of their TECNIS brand, a key contributor to their overall vision care division.
How do we keep our brand fresh in a DYNAMIC landscape?
How do we keep our brand fresh in a DYNAMIC landscape?
How do we keep our brand fresh in a DYNAMIC landscape?
Like many legacy media brands, Cosmopolitan was facing challenges in balancing print and digital strategies and ensuring relevance in an ever-changing cultural environment. We led a 360-degree evaluation to focus on the brand, customer and content to ensure the magazine stayed fresh and engaging. With this, we delivered carefully crafte
Like many legacy media brands, Cosmopolitan was facing challenges in balancing print and digital strategies and ensuring relevance in an ever-changing cultural environment. We led a 360-degree evaluation to focus on the brand, customer and content to ensure the magazine stayed fresh and engaging. With this, we delivered carefully crafted customers personas mapped to their behaviors, wants and needs to drive the brand forward. Cosmopolitan has continued to stay relevant as a major part of the Hearst Media portfolio.
Let’s optimize our advertising campaign to grow share.
How do we keep our brand fresh in a DYNAMIC landscape?
Let’s optimize our advertising campaign to grow share.
Maui Jim sunglasses boast superior visual clarity and polarization. Additionally, they have received the Seal of Recommendation from The Skin Cancer Foundation for being a symbol of safe and protective sun protection. Despite their functional superiority, many consumers were unaware of the brand’s benefits. We supported the development
Maui Jim sunglasses boast superior visual clarity and polarization. Additionally, they have received the Seal of Recommendation from The Skin Cancer Foundation for being a symbol of safe and protective sun protection. Despite their functional superiority, many consumers were unaware of the brand’s benefits. We supported the development of a campaign that elevated these benefits and grew product reach outside of their existing niche.